Kem partnered with Throne Labs to evolve and expand their brand—building on what was already working rather than starting from scratch. We leaned into the friendly, human feel by introducing lighter elements like elevated clouds, rolling hills in place of water motifs, and an expanded palette of natural colors to create a more flexible, expressive system.

Kem reimagined the Throne restroom wraps with the new brand elements, placing the logo atop a hill surrounded by clouds to evoke a sense of elevation and delight. The refreshed design extends the experience beyond the interior—, welcoming, and inspired by the parks and public spaces where communities gather.

Kem refreshed the Throne website to align with the new brand identity, building a flexible system of interactive components designed to scale with evolving features and expanding content.