miravoice

Miravoice
Case Study

A Conversational Brand for AI Voice Agents & Surveys

Overview

Miravoice uses AI voice agents to automatically conduct phone surveys and interviews that sound natural and conversational. Their platform helps companies collect more feedback, faster and at scale, turning spoken conversations into structured insights without needing live callers.

Brand

We built a brand system for Miravoice that feels alive and responsive to context. At the center is a logo mark designed as a character—capable of expression and action—giving their AI agents a sense of personality and individuality. The mark is paired with a friendly, soft serif typeface that reinforces a conversational tone, making the brand feel approachable, human, and light-hearted rather than overly technical.

Website

We redesigned and rebuilt Miravoice’s website to better surface their personality from the very first interaction. Custom illustrations anchor the top of each page, immediately bringing the brand to life and setting a distinct visual tone. Organic, conversational shapes allow imagery to feel fluid and dynamic, creating a blend of sophistication and approachability—moving the experience away from the rigid, templated feel of the previous site.

Testimonial

It’s been a pleasure working with you on this! This mascot really brings our brand to life!

- Shreyas Tirumala, Co-Founder/President

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