ciao capital

Ciao Capital
Case Study

Brand, Positioning, & Pitch for New York's newest early-stage venture fund

About

Ciao Capital is an early-stage venture capital firm based in Brooklyn, New York

The word "ciao" comes from the Venetian phrase "schiavo vostro"—meaning "I'm at your service." This service-oriented ethos guides everything CIAO does.

Brand Identity

Kem Design crafted a brand identity for CIAO inspired by the elegance of Venetian gondolas and the textures of their surrounding towns. The system merges classical references with modern design sensibilities through expressive script typography, refined low-contrast serifs, and a color palette drawn directly from Venice’s atmospheric scenery.

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Smiling woman in a black tank top holding a payment card at a store counter.Smiling woman in a black tank top making a payment with a card using a wireless card reader.