We refreshed the claimable identity with a logo that is more balanced in weight, and proportional allowing it be used at various sizes. New typography was selected to attain flexibility and expression, and new human focused photography was established to bring a living human element to the brand.

The site redesign helped establish Claimable as a more credible product with more than just a new coat of paint, but with a robust design system and bringing humans to the forefront.

On the technical side, the site was built end-to-end in Webflow using the MAST framework to be a scalable component system that allowed new landing pages to be built and published in under 30 minutes.