Smiling woman in a black tank top making a payment with a card using a wireless card reader.
Smiling woman in a black tank top making a payment with a card using a wireless card reader.

fortify

Fortify
Case Study

A Refined Brand and Digital Experience for the Education Lending Space

Overview

Fortify partners with schools to provide safe, compliant, and flexible loans—all while easing administrative and regulatory burdens. As their services evolved, so did their need for a more sophisticated and trustworthy visual identity. Our task was to elevate their brand and digital presence without losing the stability and structure core to their mission.

Brand update

We refined Fortify’s logo by reworking its structure and alignment to create a more precise and confident mark. Paired with updated typography, the logotype now better complements the geometric logomark. A modern, subdued color palette was introduced to align with the professional tone of school administrators and financial decision-makers.

dashboard UI

The existing dashboard lacked visual consistency and clarity. We introduced a tighter spacing system, clearer text hierarchy, and new UI elements to elevate the experience. The result: a cleaner, more intuitive interface that feels polished and reliable.

Website Redesign

We reimagined the website from the ground up to reflect Fortify’s updated brand. Subtle nods to the name—like sharp corner radii and brick-inspired patterns—add structure and continuity throughout the site. We designed flexible page templates that support rich storytelling, including dynamic article and case study layouts optimized for readability and long-form content.

Laptop screen showing Fortify website with text about modern student financing and a dashboard of application volume and loan portfolio statistics.Comparison of a logo before and after redesign: both feature a black shield and the word Fortify, with the before design marked with red highlights and the after with green highlights.Close-up of a green geometric shield logo on a light blue grid background.Dashboard interface for The Medical Institute of Kentucky showing application volume, loan portfolio details, and navigation options including new applications, repayments, and accounting.Dark green FortifyPay card showing $8,400 total with an 8-month term and $1,050 monthly payment.Loan application card for George Fallon showing tuition $15,000, down payment $250, interest rate 7.75%, with Deny and Approve buttons.Digital display showing remaining balance of $0.00 with a green checkmark below.Smiling man sitting cross-legged on a chair using a laptop in a kitchen with hanging utensils, next to a form titled 'See how Fortify can help support your students' with fields for phone, name, email, and school website, and a 'Book Demo' button.Laptop screen showing a testimonial for Fortify business banking with a photo of a smiling man in glasses and a dark suit, and a note of $10 million funding raised.Two smartphones displaying a blog titled 'Your Tuition Plan Might Be a Loan — Why That’s a Good Thing' by Robert Park with a photo of two smiling women on one screen and the blog's table of contents on the other.Case study titled ‘How National Trade Institute Pivoted from Grant-Only Funding to Building a Self-Pay Student Portfolio with Fortify’ featuring running horse sculptures at night.Open laptop displaying an article titled 'Why Traditional Payment Plans Fall Short' with a sidebar menu and an image of a smiling man using a laptop.
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