Care Continuity helps patients and health systems navigate the uncertainty of follow-up care recommendations, scheduling logistics and provider network alignment.

We partnered with Care Continuity to evolve their brand to be more human. Their ribbon—symbolizing the connection between patients and providers—became the foundation of a broader visual system that carries across every touchpoint. We replaced dated illustrations with real photography to ground the brand in authenticity, and utilized vibrant colors and gradients to bring energy and momentum.

We then rebuilt the Care Continuity website in Webflow, going beyond a surface-level refresh to rethinking structure to better communicate what Care Continuity does; additionally a robust resource microsite provides extensive information for providers.